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Technology Trends Startups can Adopt to Attract Investors and Increase Growth

Imagine a world without technology. Your guess is as good as mine! Life would be very stressful right? There would be no social media, no electronic devices, communication would be difficult with family, business partners, and friends; and more so many lives could be lost in the absence of the many health technology breakthroughs, etc. This shows how important technology is to our businesses, our personal lives, and the world we live in today.

Growth is one of the key goals for every business; being a startup or an already established organization. Undoubtedly, one of the key ways a business can attain growth is by using technology. Angel investors or Venture capitalists are in search of startups that are innovative and have adopted technology in their businesses.

If you are a Start-up, here are few technology trends worth considering in order to drive growth of your business and to attract investors.

Client Assistant Technology (CAT)

Client Assistant technology (CAT) such as Zoom, Google Meet, Zendesk, or Chatbox, is one of the technology trends startups can include in their businesses and attract investors. This technology supports communication and enhances customer experience. Startups who work remotely or do not have an office space can still reach, service and engage clients (and other stakeholders) on these virtual platforms. CAT has also made globalization a reality as colleagues can collaborate and work virtually regardless of their physical location globally. During out-of-office or unavailability periods, Chatbox would offer automated client assistance to both existing and potential customers. In fact, not only are these technologies great for your business, but any investor would be happy to invest in a startup or small business that is committed to leveraging technology to drive business growth.

Artificial Intelligence (AI)

Artificial Intelligence allows companies to do more with less resources and small businesses can leverage these tools to their advantage. For example, startups can incorporate chat boxes into their marketing strategy and operations. Chatbot with AI can promote and inform people about your product and services. Artificial intelligence (AI) tools like Grammarly can improve your content through writing and grammar tips. Timely App allows you to organize and track your time. Using AI could open funding opportunities to your business and accelerate its growth.

Social Media

Investors will likely invest in startups that have strong customer engagement with a huge online presence and following. Startups can use social media tools like Facebook, Twitter, Instagram, LinkedIn, and Reddit to gain an online presence, engage existing and potential clients, market their products and services, and increase their market share in terms of revenue generation.

Internet of Things (IoT)

These are key technology trends small businesses use. IoT helps businesses to increase their efficiency and productivity.  For instance, by automating tasks that are completed manually, such as data entry or inventory management, IoT-enabled devices can be used to collect customer feedback and generate insights that can help businesses improve their products and services. Most investors want to get in with business startups that are using this technology to move their business forward, engage with consumers, and improve their business operations. 

Voice Search and Search Engine Optimization (SEO)

According to Google, 27% of the world’s population use voice search. Startups are advised to optimize voice search on their website and digital marketing content. Websites with high domain authority, quality content and design are more likely to perform better with voice search. Small businesses should also think of adopting SEO by including keywords, formatting and internal links in their internet marketing efforts with the aim of attracting and directing traffic to their website. This will promote the business visibility and increase their prospects-to-customer conversion rate. It will also help to attract more investors and get your businesses funded.


Blockchain technology is the future and big brands are already trying to integrate it into their businesses. By integrating  Blockchain technology into your business, you can make and receive payments, access investment and savings. Leveraging this technology can foster business growth and attract more investors to your business.  

In conclusion, to drive business growth and attract investors, you need to adopt these immediate techologies listed above . As the business journeys through its growth, other technology trends startups can adopt are Metaverse, Big Data, Cybersecurity,  not to mention but a few which will attract investors to invest in startups since they recognize the importance and growth they bring to businesses, as well as convenience and value to the customers and other stakeholders.

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